Alertness Enhancing Device, 2008
Alertness Enhancing Device is a harness for self-conditioning. It emits mild electric shocks on demand that can be increased by turning a dial. The device claims to be a training tool for people who want to fear the right things in a plethora of scare scenarios presented to us by mass media. Stimulated by the electric current, the wearer’s neck hair starts to raise, imitating an instinctual reaction and indicating a state of increased alertness.
— Susanna Hertrich